Yohji Yamamoto, as always, went out on an abercrombie clothing idiosyncratic limb. His was a masterclass in tailoring. Curvy jackets crafted in interfacing boasted tacking-stitches tracing darts and seams. These looked sweet Abercrombie Fitch but never sickly, teamed with overblown calico skirts – quite the most glamorous toiles in fashion history. Towards the end of the show, the designer relaxed his message and sent out Thirties- inspired cocktail suits in liquid satin. Moulded to the body in a web of complex seams, these were, quite simply, sublime. Oh, and the only accessories on display were feather parasols which will, needless to say, never go into widescale production. Yamamoto’s more reasonably- priced second line, Yohji Noir, his Ysaac accessories and money- spinning fragrances continue to facilitate his main line quietly and without fanfare, and, most importantly, without ever compromising the integrity of the clothes.The designer’s own line was conceptually more ambitious, but no less accomplished. Oversized jackets and coats, worn over equally voluminous cotton Abercrombie Womens Short Sleeve Tees skirts and sweatshirts made for refreshing viewing, surrounded as they were by the sea of itsy-bitsy bikinis and skirts that barely grazed the thigh on less women-friendly runways. These may set the flashbulbs popping, but perform little other function than that.
Come the spring, Belgium’s greatest designer’s collection will no doubt be available in smaller sizes for those who would rather not be swamped by their clothes for the sake of an argument, albeit a politically-correct one.Martin Margiela’s appointment as designer-in-chief at Hermes, one of the greatest status labels of them all, was made without fanfare more than two years ago. His collection for the label was, once again, equally understated – clothes for women who spend their days rambling the French countryside fitch clothing with not a care nor a Kelly bag Abercrombie Womens Vintage Polos in the world, dressed in clothes that whisper luxury rather than scream it. There was the perfect cashmere jumper and/or honey coloured coat, an immaculately cut pair of trousers and just the pair of espadrilles – in softest leather, not grubby old canvas – to see the Hermes customer through the summer. Margiela shows this collection on women of all ages, safe in the knowledge that Hermes is unlikely ever to inspire a youthquake. It looked all the better for it.
Okay, so we have all learned about the 4Ps of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. The 6 Cs, however, is a not a abercrombie uk sale concept that replaces the 4Ps; rather, it just expands on the promotion element and provides a more granular approach to consumer marketing. CUSTOMER In this day and age, a companys marketing strategy needs to be customer focused. Its about understanding the target consumer; their wants, needs and motivations. Not as demographics, psychographics or any other graphics, but as real people. Its understanding why customers do what they do (or dont do),when they do it and why Abercrombie Fitch outlet they do it. Such knowledge is critical in marketing since having a strong understanding of buyer behavior will help shed light on what is important to the customer. Its about focusing on the target customer first and then working back to the brand.
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